The popular social media campaign has quickly become an industry favorite on Instagram and LinkedIn by celebrating industry-leading product experts and decision makers at top design firms who are more inclined to use products recommended by people they can trust.

Hosted by celebrity architect, Evan Troxel, and in its second season, each episode of tect’s signature podcast series features a new theme and one or more manufacturers or design professionals each week.

With a guest list over 4,000 strong, private events and gatherings are hosted in cities across America, where the only agenda is to form new connections and relationships and selling pressure is strictly off limits.

Produced and directed by veteran television executive, Chad Greulach (American Chopper, Gene Simmons Family Jewels, Criss Angel: Believe), brand profiles set manufacturers and design firms apart by telling their stories through broadcast quality 30-minute documentaries.